As director of CNN Digital Asia, McKeehan will oversee the Asia-Pacific team while leading an audience and data-centric approach to editorial strategy
CNN Digital has hired Brett McKeehan as director of CNN Digital Asia. Based in Hong Kong, McKeehan will work closely with CNN’s digital teams in London, Abu Dhabi, New York and Atlanta.
In his new role, McKeehan will lead the Asia-Pacific team, and have editorial responsibility for content coming from teams across the region for CNN Digital’s global audience. He will also lead an audience and data-centric approach to editorial strategy while maintaining the reputation of CNN Digital as a “trusted news source”.
McKeehan was most recently online editor for South China Morning Post, where he expanded the team and contributed in widening the publication’s reach across Asia and beyond. He also led the design, build and roll-out of a multi-platform editorial content management system (CMS) for content production.
Inga Thordar, executive editor of CNN Digital International, welcomed McKeehan to the team and commented: “Brett’s editorial experience, understanding of the region and dedication to putting the audience at the core of everything we do, positions him for great success leading our Asia-Pacific region. His multi-platform skills perfectly complement the approach we are taking at CNN Digital internationally, and we are thrilled to have him join our team.”